Conceptualization is the foundation for any video and is where the roots are laid. While making a video, its storyline is seen and how it connects the video’s concept and the audience. There are so many questions that one should ask before making a video. This will help you understand the needs and wants of the video.
Video making is a creative process, it doesn’t have any formula that you can use to get the perfect and right answer. You have to immerse yourself in it. Because there are no formulas to get the right answers, you can always adhere to some of the guidelines that act as a support system for your creative process. By doing the same you are able to do complete justice towards the idea of the video. Conceptualizing, writing the storyline, shooting the video is one part after which you also have to look into the post production phase. A post production company can definitely help you through this. Before getting to that part, let us discuss some questions that you can ask before making a video so that you can create a masterpiece that will leave an imprint on people.
The Motive of the Video
The five W’s rule can be applied when you are asking the questions. Ask about, ‘What is the motive of the video’. What do you want to show to your audience out there? Its aim and objectives. It is important to ask this so that you understand what the client is expecting and what is going on in their mind. If this is not cleared, sometimes it can lead to misinterpretation of ideas.
Who Are You Making This for?
On knowing who your target audience is, you get a deep insight for whom you will be making the video for. This not only clears the doubts about what you can show or what to say. This reflects the mindset and the understanding level of your viewers. You can create a wonderful video, with fancy words and flamboyant scenes but it would be of no use if your watchers don’t coincide with and are not ready for it.
Understanding of the Topic
You need a clear understanding of what the topic is, how much of the entire topic you want to present to your spectators, what your audience knows about the topic and how you will present it. This way when you start the video you will have an idea about how much introduction you need to give about the topic to your audience and you will also be able to divide the timeline for the same.
Video Output
The video output means what you want to leave your audience with. Do you want them to take some action after they view your video, or do you just want to seed a thought in their mind? This is how you can paint the picture of the ending of your script. All this will help you give your video a structure and make you aware of what music, casting, location and props are required to build the video and its theme.
In Conclusion
Every artist has their own question that they want to be answered. You can use some of these basic questions and later on add questions that you might need during your post production phase. Contact a good production company Dubai if you need assistance with video making.
Soccer lover, doer, DJ, Mad Men fan and recent OCAD grad. Making at the sweet spot between beauty and programing to answer design problems with honest solutions. Let’s design a world that’s thoughtful, considered and aesthetically pleasing.
